SERP tracker SEscout.com review

SEscout touts itself up as ‘the most powerful SERP tracker ever created’ and that’s a bold statement for a service that’s only just turned 1 year old. Let’s have a look at the service and see if it lives up to its promise:

SEscout – a review of the good points

• The design is strong, a clean layout and easy to navigate.
• You can download reports in either PDFs or CSV
• Prices should cater to most budgets, the cheapest is $15 and the highest is just under $100.
• The inclusion of a useful panel at the top is one a ideas from employees at SEscout
• The Dashboard, does exactly what a dashboard should – gives you a quick, clear overview of your rankings. You can see a screenshot of the dashboard above.
  
  

Click to see fully

SEscout – a review of the bad points

• Not one of the best ideas from employees at SEscout – is the omission of any kind of ‘Help’ section. The design is pretty intuitive a Help section is essential in my view. It’s competitor www.SerpFox.com has a Help section, in contrast.

• The actual SERPs themselves are sometimes a little off, I’ve found it to be 1-10% off which doesn’t matter if you rank number 300 or something but it makes a difference when you start sniffing around Page 1 of Google.
• The tracking is also a little bit patch as is shown by the gaps in Fox News ranking below:

Pricing

Free for up to 10 keywords – the Free plan is enough to get anyone started. For the last month or so I’ve been using the Free plan and its done the job. I may move up to the Lite plan in the new year, a keyword limit of 50 would cover all my keyword needs.

Alternative solutions
www.SerpFox.com and Authority Labs, with SerpFox being very similar but the crawl frequency is less frequent. Authority Labs only offers a 30 day free trial, no free plan.

Summary
SEscout is a well-designed, useful service and I’d recommend the free plan to get you started in SERP tracking.

This is a guest post written by Bruce Murtagh, whose time is mostly spent writing articles on staff motivation and arguing with his co-founder over the best definition of innovation.